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Why your values matter

Jujubes = kindness

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Values Matter Redux

I published an article a few years ago called Values Matter. Doing project management at an employee engagement company, I had learned that the best engagement programs:

  • demonstrate a company’s core values, and
  • build alignment by attaching a higher purpose to what every employee does in the organization.

Employee engagement programs are a great way to incorporate company values in everyday life by incentivizing and rewarding values-based behaviour.

Designing great employee engagement programs is one thing. The challenge is living them day in and day out. As you can imagine the best-designed programs don’t mean much if employees don’t buy into them. And the typical response I get when employees aren’t buying in? Management isn’t walking the walk. In other words, there’s a misalignment between what we say and what we do.

Company culture falters when companies don’t practise their values. Miscommunication inevitably happens which leads to frustration, anger, and silo-like (fiefdom) behaviour.

Photo by Duy Pham on Unsplash

Oranges to Orange Juice

Moving from business to personal values isn’t as much of a stretch as you’d think. Our personal values greatly influence our daily behaviours at home and in the office. Susan Scott who wrote Fierce Conversations points out when you squeeze an orange at home, you get orange juice. When you squeeze an orange at work, you get … orange juice. We are who we are.

Most of us want to work in places that reflect our values and when that doesn’t happen – where there’s misalignment – we experience dissonance. Over time, this dissonance coalesces into dissatisfaction. Dissatisfaction can progress to less engagement. Full circle again to engagement programs. They can’t “fix” an ailing culture but they can reinforce a healthy one.

What matters most

As we gradually emerge from this pandemic, we see it all around us. We are experiencing The Great Resignation. Millions are voluntarily exiting their current jobs and millions more – low-paying, frontline jobs – are not getting filled. Why? People want and deserve better. They want to work for companies that walk the walk where values aren’t displayed on the front lobby wall and otherwise ignored.

Happily, we see alignment from top to bottom, personally and professionally, when we live our values. We witness the rise of voluntary certification programs such as Certified B Corporations that combine purpose and profit. Or the growth of the Living Wage movement.

Money to Meaning

I believe a shift is happening in the personal and professional realms. A move from money to meaning. This isn’t to say that money doesn’t matter but it puts money in its place – as a means to an end. What drives us ultimately isn’t money but living our values, having a purpose, a sense of meaning. Values matter.


Header Photo by Sahand Babali on Unsplash

You have to be open minded in order to grow. The coaching that Laura gave me opened my eyes to what and how I was doing things and allowed me to see the bigger picture. I am not done yet but I already see the changes in my everyday life.


I think coaching is a great way to help you clear your mind when you get stuck with overwhelming situations or when stepping into changes in your life.


Coaching is life changing. It pushes you outside your comfort zone and challenges your perspectives.  It is highly motivating and the exercises and techniques used are both fun and informative.  I think the main benefits of coaching are to see yourself, others and the world more clearly.  I think coaching is valuable to anyone regardless of where you are in your life or career.


I honestly never thought I’d need a coach. I thought coaching was for CEOs and industry VIPs. I didn’t think it was for the “little guys” (i.e. me). Now, I’m of the belief that everyone – yes, EVERYONE – needs a coach. Coaching has really benefitted me and I’m so grateful to have had that time with Laura. It’s changed my life!


Laura is very patient. She took the time to understand what was causing me to be stuck where I am today and help me build a better vision so I can continue to grow.


I think Laura’s coaching was what I had been waiting for. Laura was so approachable, kind, and open. Her willingness to help and support made a difference for me. I found in her coaching new strategies, ideas, and perspectives that I could incorporate into my goals and objectives that I didn’t see before.


Laura is an incredibly intuitive, positive and caring coach. Her techniques helped me recognize both my strengths and areas I might want to explore as I embark on the next chapter of my career. The exercises she employed were instrumental in providing self perspective and challenging my frames of reference.


Laura is a natural coach. Her probing and compassionate questions helped me learn about myself: my value system, interests, goals and strengths.


Coaching sessions with Laura gave me new perspectives on how to process specific feelings and situations in life.  She showed me how to sit with my emotions, acknowledge them, and then use visualization strategies to move through them.  I now feel more confident and in control of how I choose to walk through life.


From the beginning, Laura put me at ease, creating a safe, open space for me to talk and share freely without fear of judgement. I loved the variety of approaches she used depending on the topic we were working on and it was fun being able to try out things I wouldn’t have considered before! With Laura’s coaching, I substantially grew my confidence in the workplace, overcame fears, dealt with issues I’d been carrying around for many years and, most importantly, learned to value myself and define a path forward into the future.


Laura’s coaching was a breath of fresh air and EXACTLY what I needed at that point of my life. I didn’t realize how impactful coaching was going to be, but by the end of the sessions together, I left feeling refreshed, inspired and genuinely curious about what my future held for me. Because of Laura and her coaching, I believe I became a better person – someone who is more open-minded, someone with a clearer focus, and someone who is willing to explore opportunities and possibilities far more than I ever did before.


I engaged Laura for coaching as I took on an expanded role leading an asset management company in Canada. As a female, I knew I would be a role model and had high expectations of myself. I was feeling overwhelmed and anxious.

In our first few coaching sessions we worked through exercises that allowed me to reflect on my purpose, leadership style and what mattered most to me. I continue to be grounded by the clarity I achieve in my coaching sessions – allowing me to be resilient and confident when challenges came my way.